While fashion trends change every other day with the influence of social media, each change causes more harm to nature and the world. The stylish clothes in gilded packaging are actually the product of one of the industries that harms the planet the most. The textile industry consumes more than 1.5 trillion liters of water every year. The water that a person needs for 3.5 years is used in the production of just one pair of trousers or a t-shirt. 70 million barrels of oil are used annually for polyester, one of the most important raw materials of this sector. 10 percent of carbon emissions, which pose great threats to the atmosphere and the future of the world, originate from this sector. While textile giants are growing day by day with the new trends they create and the products they serially put on the market, the world that will be left to future generations becomes more polluted. It is possible to resist the relentless polluting actions of the fashion industry with the sustainable fashion movement that emerged from environmental movements.
What is Sustainable Fashion?
Sustainability is one of the most popular concepts of recent years. Sustainability, which is one of the measures taken both individually and statewide, especially after the damage to nature caused by humans reached its peak; It refers to the adoption of methods that will not harm nature and humans in any way while continuing the activities necessary for human life. Sustainability efforts, which are seen in more and more areas every day, have also been very effective in the field of fashion in recent years. With sustainable fashion activities, it is aimed to protect the textile industry from environmentally harmful activities. In contrast to industrial fashion, which is based on disposable logic, this understanding of fashion, which emerged from environmental movements, is based on the slow consumption of fashion products. At the same time, this fashion movement argues that social and human values are more valuable than the profit policies of corporate capitalism.

There are many steps that can be taken within the scope of the sustainable fashion movement. Some of the things that need to be done to be a part of this movement can be listed as follows:
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Trendy products that are constantly released by the fashion industry and change every season, even every month, should not be purchased unless necessary. The classification of clothes in more than fifty time periods, which used to be only for summer and winter, is just a consumption trap.
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In order to use the purchased clothes for a long time, long-lasting products should be chosen. Clothes made from organic fabrics can be preferred at this point. In addition, since these types of fabrics protect nature during their production, they serve the concept of sustainable fashion in two ways.
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Instead of brands and websites that direct consumption, brands that produce environmentally friendly products and adopt sustainability as a principle should be preferred.
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Donating wearable clothes to people in need instead of throwing them in trash bins also contributes to sustainability.
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Clothes with minor damage or wear can be repaired and used instead of being thrown away. With patch models that will create a different style, clothes are saved from being thrown away and sustainability is ensured.
What are the Goals of Sustainable Fashion?
Sustainable fashion , which is a part of sustainable life, aims above all to protect nature and the planet we live in. One of the primary goals of this movement is to prevent the damage that industrial textile production has caused to the planet since the Industrial Revolution and to leave a cleaner world to future generations. But it is not its only purpose. Sustainable movements have great potential to combat the income inequality created by capitalism. In order to disrupt capitalism based on the mentality of constant consumption and prevent unfair income distribution, it is possible to break the chain of constant consumption with sustainable fashion products. At the same time, sustainability is considered a good form of resistance for the rights of workers whose labor is exploited by the industry and who earn little despite producing a lot.

Supporter of the Sustainable Fashion Movement; SimpleQloth
To support a sustainable life, it is extremely important to choose sustainable fashion products. For this reason, it is necessary to review the preferred brands when buying clothes once again. SimpleQloth, which focuses on a livable and sustainable world before making a profit and shares its earnings with non-governmental organizations in order to create collective solidarity, is one of the leading brands that can be preferred in this direction. It is possible to step into a more livable world with SimpleQloth, which holds an important place in the sustainable fashion movement with its Global Organics Textile Standard (GOTS) certified products produced from fully organic cotton, which is not exposed to any non-organic processes in all its processes.
In order to support a sustainable world, we donate to the KAÇUV foundation on your behalf with every purchase you make through simpleQloth, and we send you your certificate after your purchase.
For detailed information about our sustainable support program from here you can reach.