A posture... but silent. An elegance... but unpretentious.
We are opening a new chapter for those who seek luxury not in flashy logos, but in the cut, fabric, and craftsmanship of a product. At Simpleqloth, we are now transitioning to a new communication language with our understanding of understated luxury .
This is not just a style, it's also an attitude. A world that champions the purest form of quality, one that doesn't need to show off but is noticeable in every detail…
Unpretentious Luxury, Quiet Self-Confidence
We've built our new brand message around these words: Unpretentious Luxury and Quiet Confidence.
This is neither too much nor too little. Unpretentious, yet self-assured at every step.
Our New Slogans
The new slogans we've chosen for use in our visuals, packaging, and digital communications reflect the essence of understated luxury:
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Unpretentious Luxury, Quiet Self-Confidence.
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Unpretentious Luxury, A Clear Presence.
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Unpretentious Luxury, In Its Own Way.
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Understated luxury, the essence of style.
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Don't let your style scream; let your demeanor speak for itself.
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A confidence hidden in simplicity.
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It's understood not at a glance, but at a touch.
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Elegance combined with comfort.
Our Technical Explanation is Now More Refined
Our new approach is clearer, not only emotionally but also technically. When describing product details, we now use this language:
For the fabric:
Its soft texture and natural flexibility gently hug the body shape. An understated sense of luxury: lightweight, breathable, timeless. Its fluid texture conforms to the body, offering all-day comfort.
For the mold:
With perfectly fitted shoulders and a relaxed yet supportive waistline, the silhouette is balanced, and the figure is harmoniously defined.
General description of the section:
A meticulously crafted cut that embodies luxury and confidence.
Craftsmanship: The True Source of Silent Power
Each of our products embodies not only style but also craftsmanship.
We have also simplified our description of the craftsmanship with this understanding:
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Mastery is hidden in every detail.
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The essence of understated luxury: meticulously crafted, timeless workmanship.
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Our products, brought to life with exquisite fabrics and superior quality yarns, evoke a feeling of luxury.
A New Silence: Saying More Without Saying More
In our new collections, not only the fabrics and patterns are changing, but also the entire narrative language. There is now a calmer yet more powerful Simpleqloth.
We are redefining luxury by avoiding ostentation.
Because true self-confidence is quiet.
And true luxury isn't something to flaunt; it's simply something to be felt.